Introducing our lockout shirt… How U?

I'm not going to lie… this lockout is costing us money.  And this raging Pop Rocks addiction isn't going to pay for itself.  

So we took the big recurring theme of the lockout (at least on Twitter) and turned it into a shirt.  It all started with Roger Mason's "Looking like a season, How U" Tweet.  So we turned that into "How U" Athletics (we're soooo clevah).  

If you want one, or if you want to get a closer look (the resolution on this pic, admittedly, sucks.  The actual design is much better), just go to our store.  

Please, buy one… and know that I'm splitting the revenues with Chuck 53/47.  It's only fair.