CBS Scores With NCAA Championship Game

I’ll fix this up later. I’m at a seminar now. Wanted to get this up. Last night’s Butler-Duke thriller did extremely well for CBS.

CBS SPORTS SCORES IN RATINGS FOR 2010 NCAA MEN’S BASKETBALL NATIONAL CHAMPIONSHIP GAME

National Championship Game Rating Ties as Best in 11 Years

Duke-Butler Thriller Up 34% From Last Year’s Championship

CBS Sports’ exclusive coverage of the 2010 NCAA Men’s Basketball National Championship Game on Monday, April 5 (9:15-11:45 PM, ET) earned an average overnight household rating/share of 16.0/25, up 34% compared to last year’s 11.9/19 (North Carolina-Michigan State) in the metered markets.

The 16.0/25 rating/share tied with a 16.0/23 in 2005 (North Carolina-Illinois) as the highest rating in the metered markets for the NCAA National Championship game since a 16.9/25 in 1999 (Connecticut-Duke).

The game rating peaked at a 20.3/35 from 11:30-11:45 PM, ET.

CBS Sports’ average overnight household rating/share for the overall Tournament was a 6.6/14, up 5% compared to last year’s 6.3/13 in the metered markets.

The 6.6/14 overall average rating tied with 2007 as the highest overall average rating for the NCAA Tournament since a 7.3/14 in 2005.

Back later with more.

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